ID Protection
Firm Partners with High-Powered Benefits Marketer to Increase Growth and
Consumer Awareness
Press Release Source: ID Watchdog, Inc.
On Friday January 29, 2010, 4:01 pm EST
DENVER--(BUSINESS
WIRE)--ID Watchdog, Inc. (TSX.V:IDW) (OTCQX:IDWAF), provider of the most
comprehensive identity theft protection and resolution services in the market
today, announced a multi-faceted marketing agreement with the Amacore Group,
Inc. (OTCBB:ACGI
- News).
Amacore is a leader in providing membership benefit programs, insurance
products, and other innovative and high-quality solutions to individuals,
families, small businesses and employer groups nationwide, with a customer base
totaling more than 1 million members.
Under the terms of
the deal, Amacore is poised to integrate ID Watchdog’s identity
protection services into its existing suite of product offerings as well as
implement a comprehensive direct marketing campaign featuring ID Watchdog. The
marketing initiatives are expected to run the full spectrum of media coverage,
including television, print, and radio marketing channels.
“Amacore is
committed to offering innovative and valuable products which are well-matched
to meet consumer’s needs and demands, driven through professionally
executed and highly effective customized marketing campaigns tailored to drive
adoption of those offerings,” said Amacore CEO Jay Shafer. “With
identity theft once again named the fastest growing crime in America, consumer
demand for identity theft solutions has never been higher and Amacore is
excited to put our marketing efforts behind ID Watchdog’s excellent
service.”
Founded in 1993,
Amacore is a full service provider of benefits, services and programs to the
direct marketing industry. Its clients are made up of mid to large
organizations across the United States and around the world, including a number
of fortune 500 companies. Amacore strives to provide meaningful experience for
its marketing partners with the ability to support direct response methods like
Direct Response TV, agent networks, telemarketing, and numerous online
initiatives.
“Amacore is
one of the most professional and well connected marketing partners we have ever
come across,” said Daniel Mohan, President and COO of ID Watchdog.
“We believe that ID Watchdog can bring considerable value to
Amacore’s existing client base and that the combination of our innovative
products and Amacore’s marketing horsepower will drive considerable
numbers of new customers to both companies.”
Joint marketing
efforts for the ID Watchdog program will begin on February 1, 2010 and are
expected to ramp up steadily throughout the year.
About The
Amacore Group, Inc.
The Amacore Group,
Inc. (OTCBB:ACGI
- News)
is primarily a provider and marketer of healthcare related products, including
healthcare benefits, vision and dental networks, and administrative services
such as billing, fulfillment, patient advocacy, claims administration and
servicing. Amacore primarily markets healthcare-related membership programs
such as limited and major medical programs, supplemental medical and discount
dental programs to individuals and families. It distributes these products and
services through various distribution methods such as its agent network, direct
response marketing companies, DRTV (Direct Response TV), inbound call centers,
in-house sales representatives, network marketing and affinity marketing
partners. The company’s secondary line of business is to place membership
programs through these same marketing channels. These membership programs
utilize the same back office and systems creating marketing efficiencies to provide
low cost ancillary products such as pet insurance, home warranty, involuntary
unemployment insurance, and accident insurance. For more information, please
visit: www.amacoregroup.com.
About ID
Watchdog, Inc.
Headquartered in
Denver, ID Watchdog is the only identity theft detection and resolution company
that provides patent-pending, three-tiered comprehensive monitoring, detection
and resolution for identity theft. Unlike its competitors, ID Watchdog
proactively detects identity theft problems at their source. Developed with the
assistance of national consumer advocacy groups; the U.S. Postal Service;
federal, state and local law enforcement agencies, and state and local
Attorneys General, ID Watchdog's service is focused on detecting the source of
identity theft problems as early as possible, in as many places as possible,
and taking immediate corrective action on behalf of the consumer.
For comprehensive
investor relations material, including fact sheets, research reports,
interviews and video (when available), please follow the appropriate link: Investor
Community, Investor
Relations Portal, and Corporate
Overview Video.
For additional
information, please visit ID Watchdog’s corporate website: www.IDwatchdog.com.
Forward-Looking
Statement
This news release
includes certain "forward-looking statements" within the meaning of
the United States Private Securities Litigation Reform Act of 1995 which
address future events and conditions which are subject to various risks and
uncertainties. The actual results could differ materially from those
anticipated in such forward-looking statements as a result of numerous factors,
some of which may be beyond the Company's control. Although the Company
believes that its expectations reflected in these forward-looking statements
are reasonable, no assurance can be given that actual results will be
consistent with these forward-looking statements. Important factors that could
cause actual results to differ from these forward-looking statements are
disclosed in the company's filings with Canadian regulators at www.sedar.com.
ID Watchdog assumes no obligation to update the forward-looking statements of
management beliefs, opinions, projections, or other factors should they change.
Neither TSX
Venture Exchange nor its Regulation Services Provider (as that term is defined
in the policies of the TSX Venture Exchange) accepts responsibility for the
adequacy or accuracy of this release.
Contact:
Company Contact:
ID Watchdog, Inc.
Justin Yurek, Senior Vice President
303-339-8011
InvestorRelations@idwatchdog.com
www.idwatchdog.com
or
Financial Communications Contact:
Trilogy Capital Partners
Darren Minton, Executive Vice President
Toll-free: 800-592-6067
info@trilogy-capital.com
