idCHECK Makes
Identity Theft Analysis Quick, Easy, and Affordable for Every Individual
– and Is Available for Free for a Limited Time
Press Release Source: ID Watchdog, Inc.
On Friday February 5, 2010, 5:01 pm EST
DENVER--(BUSINESS
WIRE)--ID Watchdog, Inc. (TSX.V:IDW) (OTCQX:IDWAF), provider of the most
comprehensive identity theft protection and resolution services in the market
today, unveiled its revolutionary idCHECK product.
For a limited
time, the Company is offering consumers the opportunity to use the product for
free*. To get a free idCHECK, go to www.idwatchdog.com/idcheck
and use the promo code “idcfree01_pr.”
idCHECK is the
first identity theft protection product that allows consumers to instantly
determine whether an organized identity theft network may have accessed their
personal data. idCHECK works by scanning thousands of consumer databases, most
of which aren’t easily accessed by consumers, to expose evidence of
identity theft. Results are presented on an intuitive dashboard using a simple
coding system, providing the consumer with an easy to understand assessment of
his or her risk, as well as ongoing access to additional identity theft tools,
resources, and action plans.
“Identity
theft impacts millions of consumers every year, but often goes undetected for
months or even years, giving thieves plenty of time to do serious damage.
Because identity thieves don’t discriminate, we believe that every
consumer should take proactive steps to protect his or herself and loved ones
from identity theft. As the industry’s first tool that can provide
consumers with immediate answers, idCHECK cuts through identity theft marketing
hype with the simplest and most effective path to affordable peace of
mind,” said Daniel Mohan, President and Chief Operating Officer of ID
Watchdog.
Offered in
single-use units, idCHECK delivers low-cost access to large amounts of valuable
personal data, patent-pending analytics to make sense of the data, and an
opportunity for consumers to “test-drive” a monitoring service
before deciding whether they’d benefit from comprehensive monthly
identity monitoring products.
"We are the
only identity theft service provider that has the degree of access into data
aggregators necessary to make this critical consumer-facing product
possible," said Nick Bryla, Vice President of Product Management and
Marketing at ID Watchdog. "This access, combined with analytics developed
by our Victim Resolution Group based on thousands of real identity theft cases,
represents a defendable competitive advantage and we intend to make the most of
this position."
ID Watchdog is
finalizing agreements with traditional brick-and-mortar retailers and online
stores to carry the product, as well as with associations and affinity groups
seeking to offer additional benefits to their memberships.
* idCHECK is
available to U.S. Residents only.
About ID
Watchdog, Inc.
Headquartered in
Denver, ID Watchdog is the only identity theft detection and resolution company
that provides patent-pending, three-tiered comprehensive monitoring, detection
and resolution for identity theft. Unlike its competitors, ID Watchdog
proactively detects identity theft problems at their source. Developed with the
assistance of national consumer advocacy groups; the U.S. Postal Service;
federal, state and local law enforcement agencies, and state and local
Attorneys General, ID Watchdog's service is focused on detecting the source of
identity theft problems as early as possible, in as many places as possible,
and taking immediate corrective action on behalf of the consumer.
For comprehensive
investor relations material, including fact sheets, research reports,
interviews and video (when available), please follow the appropriate link: Investor
Community, Investor
Relations Portal, and Corporate
Overview Video
For additional
information, please visit ID Watchdog’s corporate website: www.IDwatchdog.com.
Forward-Looking
Statement
This news release
includes certain "forward-looking statements" within the meaning of
the United States Private Securities Litigation Reform Act of 1995 which
address future events and conditions which are subject to various risks and
uncertainties. The actual results could differ materially from those
anticipated in such forward-looking statements as a result of numerous factors,
some of which may be beyond the Company's control. Although the Company
believes that its expectations reflected in these forward-looking statements
are reasonable, no assurance can be given that actual results will be
consistent with these forward-looking statements. Important factors that could
cause actual results to differ from these forward-looking statements are
disclosed in the company's filings with Canadian regulators at www.sedar.com.
ID Watchdog assumes no obligation to update the forward-looking statements of
management beliefs, opinions, projections, or other factors should they change.
Neither TSX
Venture Exchange nor its Regulation Services Provider (as that term is defined
in the policies of the TSX Venture Exchange) accepts responsibility for the
adequacy or accuracy of this release.
Contact:
Company Contact:
ID Watchdog, Inc.
Justin Yurek, Senior Vice President
303-339-8011
InvestorRelations@idwatchdog.com
www.idwatchdog.com
or
Financial Communications Contact:
Trilogy Capital Partners
Darren Minton, Executive Vice President
Toll-free: 800-592-6067
info@trilogy-capital.com
