First and Only Identity Theft Service on Stored Value Card Set to Launch in Retail Outlets Nationwide as Early as April

Press Release Source: ID Watchdog, Inc. On Tuesday February 9, 2010, 4:01 pm EST

DENVER--(BUSINESS WIRE)--ID Watchdog, Inc. (TSX.V: IDW) (OTCQX: IDWAF), which provides acclaimed consumer-facing identity theft protection and resolution services, announced today that the initial reception and adoption of its idCHECK product among retail stores has been greater than anticipated.

Distribution efforts have been managed by InComm, who markets retail products across more than 150,000 partner locations worldwide. Made up of big box retailers and regional stores alike, InComm’s existing relationships include Target, Best Buy, 7-Eleven and many others.

“After kicking off preliminary marketing of idCHECK at our conference in January, demand has been very strong for the product among our retail partners,” said Brian Parlotto, Senior Vice President of Consumer Products for InComm. “We expect to have our first store go live in April with close to 10,000 more to follow before the end of the year. Initial commitments have been made by several retailers including huge players in convenience stores, grocery stores, big box, and discounters.”

ID Watchdog’s new retail product, idCHECK, utilizes ID Watchdog’s patent-pending technology to immediately identify whether a consumer has a pre-existing identity theft condition, and outlines recommended next steps based on the report. InComm will work with retailers to offer ID Watchdog’s idCHECK product at an attractive price point, with special offers to upgrade consumers to its flagship monthly monitoring service.

“We are gratified to have this early validation of the idCHECK concept,” said Daniel Mohan, President and COO of ID Watchdog. “The demand for new approaches to identity theft protection is strong and we are committed to maintaining our position as the industry leader in innovation.”

About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $8 billion in retail sales transactions processed in 2008, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 150,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta, GA with offices in Japan, Canada, the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama and Minnesota.

About ID Watchdog, Inc.

ID Watchdog Inc. (TSX.V: IDW, OTCQX: IDWAF), provider of idCHECK and ID Watchdog Plus services, is the only identity theft protection company that offers patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. The company proactively detects problems at their source and administers immediate identity theft resolution services to ensure complete peace of mind for its clients. ID Watchdog’s products have been developed with input from industry experts; national consumer advocacy groups; federal, state, and local law enforcement agencies; consumer protection agencies; and adhere to the guidelines published by the Consumer Federation of America.

To try ID Watchdog’s revolutionary new idCHECK product, which performs an instant identity check, go to www.idwatchdog.com/idcheck and use promo code “idcfree01_pr.”

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For additional information, please visit ID Watchdog’s corporate website: www.IDwatchdog.com.

Forward-Looking Statement

This news release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company's filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward-looking statements of management beliefs, opinions, projections, or other factors should they change.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact:

Company Contact:
ID Watchdog, Inc.
Justin Yurek, Senior Vice President
303-339-8011
InvestorRelations@idwatchdog.com
www.idwatchdog.com
or
Financial Communications Contact:
Trilogy Capital Partners
Darren Minton, Executive Vice President
Toll-free: 800-592-6067
info@trilogy-capital.com