We offer full assistance in identifying a strategic partner in a specific market place. A key to success in strategic partnering is to find synergy between two partners. An alliance between two entities can be established in various business units that are operational and mutually complimenting.

Identifying the right strategic partner needs a thorough examination of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and find the right establishment that offers service that is mutually complimenting. During the pre-partner phase, Laidlaw & Company assist in performing SWOT analysis of both the entities. Subsequently, Laidlaw & Company create a report clearly spelling out responsibilities of each organization.

Strategic partnering is a time-tested technique for small businesses to reach new market opportunities, expand offerings and increase sales. If you have not given it a thought before it’s time to explore. Please contact us for a discussion about your situation.

For more information, contact John Marcus at JMarcus@laidlawltd.com, or call (212) 697-5200.